Pepsico foodservice digital lab Pepsico foodservice digital lab

Navigating the digital landscape with PepsiCo Foodservice Digital Labs

Every day, there are new digital opportunities in the foodservice industry, and we’ve teamed up with experts to help. Through our extensive research and partnerships, PepsiCo Foodservice Digital Labs will help you tackle the toughest challenges in digital service so your customers can have the best buying experience.

Digital Assets

DoorDash Assets

Access Pepsi digital assets pre-sized to DoorDash requirements.

 

Grubhub Assets

Access Pepsi digital assets pre-sized to Grubhub requirements.

 

Postmates Assets

Access Pepsi digital assets pre-sized to Postmates requirements.

 

Uber Eats Assets

Access Pepsi digital assets pre-sized to Uber Eats requirements.

 

Beverage Image Repository

Access an assortment of Pepsi digital assets across all brands

 

Digital Photography Links & Summary Guide for Images

Check here for a summarized version of the aggregator image tutorials.

 

Digital best practices

Digital Menu

PepsiCo Digital Lab offers resources and helpful tools so you can make changes to your digital menu with ease.

Download to access the Digital Menu Checklist and Drivers

Mastering Food Delivery

Digital ordering and delivery is the easiest way to add new sales and grow your business

Download to access

Why Delivery Platforms?

Getting online and enabling delivery is quick and easy, and it will drive overall additional profit and growth for your restaurant, even with delivery platform fees.

Download to access

Online Reputation Playbook

Our Online Reputation Management Playbook explores how you can use your online reputation to boost your sales.

Download to access playbook

Search & Discovery Playbook

In a world where consumers turn to the internet for answers, our Search & Discovery playbook shows how to find the right consumers.

Download to access playbook

Training and Insights

Training: Capturing Consumers Online

Consumers are ordering online at an accelerated pace. Make sure your business is taking advantage

Training Guides - QR Tool

Click this link to see how to operate the QR tool

Download this link to see how to operate the QR tool

The Future of Ordering for 'Off-Premise' Occasions

Learn about key insights regarding the future off-premise

Learn about key insights regarding the future off-premise

Training Guides - What is Digital Lab?

Learn about key insights regarding the future off-premise

Watch and learn about all the things Digital Lab can offer

Training Guides - How to Download a PDF

Learn how to utilize the site and download assets

Learn how to utilize the site and download assets

 

 

 

 

To-go ideas

Leveraging The To-Go Bag

To-go products have become a mainstay for customers on the move or eating at home. Now with our recent partnership with Mobivity, we can learn customers’ buying behaviors and send offers drive traffic to different day parts.

 

Using SMS to Stay in Touch

Our new partnership with Mobivity allows us to interact with our customers easier and gather data with SMS engagement.

 

Kick Starting Your Business with a Loyalty Program

Ditch the punchcard and go digital! We’re teaming up with Mobivity to with digital rewards programs to turn new customers into loyal customers.

 

Digital menu how-tos

Guide to Editing Menus

Give your customers the chance to order a drink with their meal when they order from DoorDash. We paired up with DoorDash to bring you an easy guide on editing menus to drive beverage incidence growth.

 

Aggregator and Toast Tutorials

Making your menu digital means learning new ways to make your menu appeal to customers. We have a bunch of tutorials on how you can succeed with your digital menu.

 

QR Code Generator

Turn your menu into a QR Code to create a contactless experience for your customers.

 

3 Ways to Increase Beverage & Chip Sales in Digital

To overcome common barriers to ordering beverages & snacks in online/app ordering, operators should consider elements of value, visibility, and variety

 

Digital partners

Doordash

PepsiCo Partners is teaming up with DoorDash to deliver products with convenience and ease. Through DoorDash, we can reach more revenue and customers beyond the dine-in experiences by offering delivery, pickup, group ordering, catering and more.

View Partner Resource

Mobivity

Mobivity assists in transitioning by creating digital punch cards and boosting mobile engagement among customers. Now more than ever, encouraging customer loyalty means repeat business and, in turn, greater spending. Mobivity has many programs to help you easily set up a digital loyalty system so you can turn customers into loyal patrons.

View Partner Resource

Grade.Us

Grade.us is a program that simplifies receiving customer feedback. By using their review funnel system, you can easily reach out to your customers and encourage them to review their recent purchase on your preferred reviewing platform.

View Partner Resource

Promotions